Bachchna Ae Haseeno’s music stunt

It’s a sure shot way to garner attention. Start the publicity of a film with the track of a hit yesteryear film. And Yash Raj Films is now desperate for a hit. After a series of flops, the think tank at YRF is marketing their latest film Bachchna Ae Haseeno by using the hit song of Rishi Kapoor’s Karz for the first phase of its campaign.

Taking it a step forward are the music composers of this film, Shankar-Ehsaan-Loy. For the original track, Kishore Kumar had lent his voice. So for the newer version the composers have roped in the maestro’s son Sumit Kumar to recreate the same magic and yet have a different flavour.

Its like old wine in a new bottle, but with the song getting the audiences excited, YRF will settle for any brickbacks so long they can finally get a hit !