Rajni’s magic: 60 minutes, 60 Crores!

Tamil superstar Rajnikant means business! His last film, Shivaji, was the highest grocer in South India and stood on par with a Bollywood blockbuster. His popularity cuts across the regions. Hence even if he makes a guest appearance in a movie, the film sells like a hot cake. That is exactly what happened in the case of Kathanayakudu/Kuselan.

He is not the real ‘Kathanayakudu’ (star) of the story; he just appears for about 60 minutes in the movie. Rest of the movie is driven by Jagapathi Babu in Telugu and Pasupathi in Tamil.

Yet, both the Telugu and Tamil versions was done about Rs 60 Crores business. Pyramid Saimira has bought the theatrical exhibition rights for that sum.

That means, each minute of Rajni’s presence in the movie fetched Rs One Crore! Rajni is true superstar in South India.